Built-in content management tools, which allow for both outside submission of event data and internal generation and editing of this data for non-technical users, result in ease of use for both users and administrators.

CPSG's enterprise content management is a complete front- and back-end solution, with build in safeguards against security breaches and site defacement. It features a dynamic, user-friendly content management system, drop-down menus and animation, and is compliant with Netscape and Internet Explorer browsers. It also allows for PDF and .doc uploads.

The application comes with a complete infrastructure to allow web site personalization. The core of the personalization system is a user database that stores persistent user data. Users who wish to set their own features can register their preferences using a simple web-based form. Basic information such as name and email address is mandatory.

End users can log in to the web site with a user name and password. Once authenticated, users can be cross-referenced with their preferences to customize the display of content. End users can also create a personal homepage that can become the default page the site delivers; with a simple web-based form, users can choose what information appears on their homepage. The homepage can have a direct link to the personal calendar, the email system (if implemented) as well as other features.

This personalization infrastructure offers exciting possibilities for tailoring content, advertising and commerce to user preferences. The web site will always recognize registered users. It is possible to display recommended content, targeted advertising or sales from electronic storefronts automatically, a feature that is extremely attractive to vendors and content providers.